The Benefits of Permanent Cosmetics are being discovered by a wide range of people including professional women, older women with poor eyesight and unsteady hands, those with allergies to traditional makeup and athletic women whose exercise program precludes wearing makeup.

After surgical procedures, women can use permanent color techniques to camouflage scars or to create the illusion of areolas and nipples after breast cancer and reconstructive surgery. Men may want permanent color to give the look of fuller eyebrows, camouflage scars, or to mask the effects of slight balding.